Who Dies With The Most Toys Wins!

Mad Men - Donald Draper

I have started my generation research with the group most prevalent and oldest in today’s society.  The Mature and GI Generation are still alive and active consumers but it’s the Baby Boomers who have the strongest influence.  Born between 1946 and 1964 the Boomers numbers are unprecedented.  If they were a nation they would be …

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